Kingdom of LoudStone

The Whimsy of Appalachian Folklore

Immersive fantasy event inviting whimsy lovers of all backgrounds to live in the world of LoudStone.

screenshot of kingdom of loudstone's social media feed

📂  Project Type: Digital Marketing Management, Community Building
🗓  Date: October 2024 – Present
🪄  Role: Digital Marketing Manager

I joined Kingdom of LoudStone in October 2024, about a month before their inaugural event, to handle social media posting and paid advertising for November’s Fantasy Fete. In the first few short months with Kingdom of LoudStone, I was able to help grow their Instagram account to 4,179 followers (by December 1, 2024), having started at 648. As well as building their TikTok account to 2,297 followers (by December 1, 2024), having started at just 82.

Following the Fantasy Fete, I took on more responsibilities with Kingdom of LoudStone, including spearheading a Discord community group and Patreon page, tracking influencer content, creating and managing newsletters, and becoming the point of contact for contracted photographers/videographers. As well as was also asked by the event organizers to take on Social Media Management for the entire venue’s accounts. At which point I added on work with Stone Manor Boutique Inn. To date, Kingdom of LoudStone has held two fantasy balls with a third in the works, has sold hundreds of tickets, and worked with over 15 influencers in the fantasy space across social media.

Key Metrics

  • 1511.64% Follower Growth across platforms
    • 6162.2% increase on TikTok
    • 923.148% increase on Instagram
  • 30k Video Views per month on average
  • 10.2% average Engagement Rate
  • 56.2k Total Likes on TikTok
  • 30+ Influencer-made collaboration content pieces
  • Newsletter Open Rate (Compared to industry standard)

Deliverables

  • Discord & Patreon Creation, Moderation, and Community Building
  • Social Media Strategy and Posting
  • Copywriting and Editing
  • Graphic Design for Social and Signage
  • Influencer Content Management
  • Creative Direction for Photo/Video Content
  • Digital Advertising Management and Analytics
  • Quarterly Attendee Newsletters
@kingdomofloudstone

Well, what are you waiting for? ✨️ See you all in November for our Cryptids & Creatures Ball. It’s time to let your inner creatures out.

♬ original sound – Kingdom of LoudStone
@kingdomofloudstone

Spend the weekend in LoudStone ✨️🌿  All guests will virtually receive their own Map of the Kingdom before the event. Just like your favorite fantasy maps, the LoudStone Kingdom map will portray all of the land in LoudStone, fit with points of interest and partnering businesses who are offering unique experiences and discounts to enhance your weekend within the Kingdom! Some spoilers for the map include: Weird Brothers coffee, Muz & Rose (with fantasy inspired racks!), iFly Loudoun, and more!! #KingdomOfLoudstone #FantasyFete #VirginiaBusinesses #FantasyBall #VAisforlovers #shopsmall

♬ original sound – will paquin