Digital Marketing
Spotting the Adventure in Everyday Stories
Social Media
Website SEO
Copy Writing
Content Guides
Newsletters
Competitor Analysis
Digital Advertising
Audits
Brand Projects
A collection of case studies from brand-specific marketing projects. Examples include work with immersive experience fantasy events, luxury travel destinations, higher education, and theater companies. I primarily work with small businesses, creative teams, and those who are looking to create something a bit off the beaten path.
Fantasy Ball
Wedding & Events Venue
McCallum Graduate School
Higher Education Thought Leadership
Theater Company
Content Creation
Started in 2019, Merritt Worthy as a brand encompasses that which I hold dear — immersive storytelling, nerdy enthusiasm, and community building. After graduating into a global pandemic, I chose to spend my time proving that I understood the platforms people were most interested in. I dove headfirst into growing my TikTok presence, creating content on YouTube, and taking part in livestreams across the internet. During that time, I was able to grow a following of over 100,000 across platforms before stepping away to focus on my health and traditional media projects. I have since returned to my social media spaces in late 2025 and look forward to creating more pieces around my favorite things with friends and peers.
For a full view of my brand, including up-to-date metrics and demographic data, you can view my daily updating Media Kit here.