Global Experiences
Following student stories from around the Globe.
📂 Project Type: Social Media Marketing, Event Photography
🗓 Date: February 2022 – May 2023
🪄 Role: Social Media Producer, Fellowship Supervisor
As part of the Global Experiences team at a local Boston university, I managed the social presence across three channels, overseeing a team of fellowship students worldwide and creating content highlighting their study abroad experiences. During my time with the University, I created a posting schedule across 3 social media suites (with profiles on LinkedIn, TikTok, Instagram, Facebook, Twitter, and YouTube), balancing submissions from 12 international partnering locations, 3-8 fellowship students, and 45 student and faculty takeovers per semester. All of this was done with the goal of reaching 100% participation in an international experience by graduation by 2030. To help reach these goals, I also photographed on-campus events celebrating the study abroad experience to use in future marketing efforts, as well as designed various digital and print promotional materials.
Key Metrics
- 64% Email open rate above industry standard (23%)
- Creation of TikTok and short-form video strategy across all platforms, building overall reach across profiles
- +228.4% Instagram Reach, +46.9% Profile Visits
- +323.6% New followers overall
- +11% Shorts Views (YouTube)
- +284.2% Facebook Page Reach, +24.4% New Page Likes
Deliverables
- Full photo gallery on-campus events
- Social Media Take Over schedules and management each semester
- Newly devised short-form video plan and testing with student content
- Monthly family newsletters for each individualized country program
- Monthly analytics overview for all profiles
- Website copy-editing and page management
- Social Media guides for students and staff