Social Media

PERSONAL BRAND

Merritt Worthy

(@MerrittWorthy) 2019 – Present

  • TikTok Diverse Creator Program Partner, 2024.
  • Shoot, edit, and promote local small business events in the immersive entertainment space.
  • Educate on topics surrounding storytelling, media, and more.
  • Presenting on panels at conventions about marketing and community building.

Over 100k followers across all platforms.
TikTok follower growth of 60k+ in 3-month time frame.

CURRENT SOCIAL PROFILES MANAGED

Kingdom of LoudStone

(@KingdomofLoudstone) 2024 – Present

  • Develop and implement strategies for organic social growth on TikTok and Instagram.
  • Fantasy Event trend analyzing.
  • Support paid advertising through Instagram.

Bentley University Executive Education

(@BentleyExecEd) 2023 – Present

  • Develop, lead, and create new growth strategies for organic social.
  • Manage implementation of new video content strategy.
  • Support paid advertising campaigns through social media.

Overall: Audience Growth +500%, Impressions +1,271.6%, Engagements +1,835.4%, Post Link Clicks +2,141.4%, Posts Published + 1,313.6%

Bentley University Professional MBA

(@BentleyProMBA) 2024 – Present

  • Implemented the creation of a new social profile
  • Manages posting schedule, asset creation, and content moderation
  • Promotes recruitment initiatives

Creation of new profile in 2024.

Bentley University Executive PhD in Business

(@BentleyExecPhD) 2023 – Present

  • Implemented the creation of a new social profile
  • Manages posting schedule, asset creation, and content moderation
  • Creates templates and content verticals for consistent brand visibility and connection
  • Promotes recruitment initiatives

Creation of new profile in 2023.

Exceeded yearly metrics goals in less than 6 months.

In First Year, Total Overall: 64,557 Impressions, 6,927 Engagements, 5,211 Post Link Clicks

FORMER SOCIAL PROFILES MANAGED

The N.U.in Program

(@TheNUinProgram) 2021 – 2022

  • Coordinated posting schedule for 9 international partner institutions on one joint profile.
  • Oversaw content submissions from site coordinators.

Instagram: Reach +157.5%, Profile Visits +144.5%, New Followers +116.7%

Northeastern Global Experience Office (@NortheasternGEO) 2021 – 2022

  • Drafted the proposal for a new platform within the GEO Portfolio.
  • Coordinated international takeover schedules tracking over 45 students and faculty abroad over one summer.
  • Managed 8-12 internationally stationed student fellowship workers drafting content for all platforms weekly.

Instagram: Reach +228.4%, Profile Visits +46.9%, New Followers +323.6%

Facebook: Page Reach +284.2%, New Likes +24.4%

YouTube: Shorts Views +11%

20 Cent Fiction Productions

(@20CentFiction) 2018 – 2020

  • Spearheaded the creation of company social media profiles, brand voice, visuals, and overall posting strategy.
  • Marketed upcoming events, auditions, productions, and information sessions.
  • Documented event production, show performances, and general company history.

Creation of new profile in 2018.